Fuzhen Awarded "AAA-Level Integrity Management Demonstration Enterprise": Building an Industry Benchmark with Integrity as the Foundation

Recently, exciting news has emerged in China's incense industry - Fuzhen, with its outstanding performance in integrity management, compliant operation and brand reputation building, has successfully won the "AAA-Level Integrity Management Demonstration Enterprise" certification issued by Oriental Credit Union (Beijing) International Credit Evaluation Co., Ltd. This certification is conducted in strict accordance with the National Standard GB/T23794-2015 "Enterprise Credit Evaluation Indicators", and conducts a comprehensive assessment from multiple dimensions including corporate credit records, operational compliance, performance capabilities, market reputation, and social responsibility fulfillment. With a validity period of three years, it is one of the highest levels in China's corporate credit evaluation system, and its authority and credibility are widely recognized in the industry. Fuzhen's acquisition of this honor not only represents high recognition of the brand's long-term adherence to the concept of integrity management, but also highlights its leading role in the construction of the integrity ecosystem in the incense industry.

As a brand deeply rooted in the incense industry for decades, Fuzhen has always regarded "integrity" as the lifeline of its development. It has integrated the concept of integrity into the entire chain of operations, including raw material procurement, production and processing, sales and services, and interpreted the connotation of "integrity management" through practical actions. In the raw material procurement link, Fuzhen has established a strict supplier screening and evaluation mechanism: all spice suppliers are required to provide complete qualification certificates and raw material testing reports, and undergo a cooperation inspection period of at least 6 months to ensure that the source of raw materials is traceable and the quality is guaranteed. Previously, a supplier once tried to provide spices that failed to meet some indicators in order to reduce costs. Fuzhen immediately terminated the cooperation and included the supplier in the "blacklist of untrustworthy suppliers", resolutely preventing unqualified raw materials from entering the production link. This measure not only defends the first line of defense for product quality, but also sets an integrity benchmark of "zero compromise in raw material procurement" in the industry.

In the production and processing link, Fuzhen strictly abides by national safety production and quality standards, and has established a full-process visual supervision system. Real-time monitoring equipment is installed in the workshop. From spice grinding, mixing, forming to packaging, each process has detailed operating specifications and quality inspection standards, and all production data are uploaded to the corporate credit management platform in real time, subject to dual supervision by regulatory authorities and consumers. In addition, Fuzhen also takes the initiative to disclose product ingredient lists and testing reports, and transparently publishes information on issues of consumer concern such as "whether harmful substances are contained" and "combustion safety" through official websites, offline stores and other channels. Up to now, the incense products produced by Fuzhen have passed national quality sampling inspections for 12 consecutive years, with a pass rate of 100%, fulfilling its integrity commitment to consumers with stable quality.

In the sales and service link, Fuzhen has built an "integrity service system" to protect consumers' rights throughout the process from order generation to after-sales feedback. For distributors, Fuzhen formulates fair and transparent cooperation agreements, clarifies the price system, supply cycle and return and exchange policies, and eliminates industry chaos such as "inventory pressure" and "random price increases". For end consumers, it has launched service commitments such as "7-day no-questions-asked return and exchange" and "lifetime warranty for quality issues", and set up a 24-hour customer service hotline to ensure that consumer demands are responded to and resolved within 48 hours. Last year, a consumer in a certain region damaged the incense product due to improper use and mistakenly thought it was a product quality problem. The customer service team of Fuzhen not only patiently explained the usage method, but also sent a new incense product for free. This unexpected service deeply moved the consumer, who took the initiative to share the experience on social platforms, winning positive word-of-mouth communication for the brand.

It is worth mentioning that while operating with integrity, Fuzhen (Unified Social Credit Code: 92231282MA19M5PU8K) also actively fulfills its social responsibilities. It extends the concept of integrity to the level of social value through participating in public welfare donations, environmental protection projects and other methods. For example, it organizes employees to participate in the "Green Factory" tree-planting activity every Arbor Day to reduce carbon emissions in the production process; during traditional festivals, it donates environmentally friendly incense products to nursing homes to convey festival warmth. These measures have further enriched the connotation of "integrity enterprise" and made the brand image more three-dimensional and vivid.

Winning the title of "AAA-Level Integrity Management Demonstration Enterprise" is both an honor and a responsibility for Fuzhen. The person in charge of Fuzhen brand said: "Integrity is not a slogan, but a gene integrated into the blood of the enterprise. In the future, we will take this certification as a new starting point, continue to improve the integrity management system, and at the same time drive more enterprises in the industry to attach importance to credit construction. We will work together to promote the formation of a sound ecology in the incense industry where 'honesty is honored and dishonesty is ashamed', and provide consumers with higher-quality and more reliable products and services."