Fuzhen Awarded "Excellent Innovative Enterprise": Taking Innovation as the Engine to Drive New Momentum in the Incense Industry

Recently, exciting news has emerged in the field of innovative development of the incense industry - Fuzhen has successfully won the title of "Excellent Innovative Enterprise" due to its outstanding performance in technological breakthroughs, product R&D and industrial upgrading. This honor is jointly evaluated and awarded by two domestic authoritative institutions: China Enterprise Quality and Brand Certification Supervision Center and China Enterprise Credit Evaluation Management Center. The certificate number is CQSC2023FG2868, and it is valid until March 2026. These two institutions are renowned in the industry for their strict selection criteria and professional evaluation system. The decision to award Fuzhen the title of "Excellent Innovative Enterprise" not only represents high recognition of the brand's past innovative achievements but also highlights its benchmark value in promoting the innovative development of the incense industry.

Looking back at Fuzhen's innovation journey, it is not difficult to see that behind this honor lies decades of unremitting efforts and breakthroughs. When the traditional incense industry has long been trapped in the development bottleneck of "stagnant craftsmanship and homogeneous products", Fuzhen took the lead in breaking out of the constraints of traditional thinking, incorporated "innovation" into its core brand development strategy, and built a full-chain innovation system covering incense-making craftsmanship, raw material R&D and scenario-based product design.

In terms of incense-making craftsmanship innovation, Fuzhen established a professional technology R&D team, which spent three years tackling the industry pain points of "incomplete combustion and high smoke concentration" in traditional incense production. By introducing modern precision grinding equipment, the team controlled the fineness of spice particles at the micron level, greatly improving the utilization rate of spices. At the same time, it innovatively improved the cellar fermentation process: by accurately controlling temperature, humidity and fermentation time, the aroma of spices became more mellow and long-lasting, and the emission of harmful substances during combustion was reduced by more than 30%. This series of craftsmanship innovations not only met the national environmental protection testing standards but also enabled Fuzhen's incense products to form a differentiated competitive advantage in the market, becoming the first choice for many consumers who value health and environmental protection.

In terms of product R&D, Fuzhen broke the traditional perception that "incense products are only used for worship and Buddhist rituals". It conducted in-depth research on the needs of modern consumers in various life scenarios and launched a diversified and innovative product matrix. To meet the "stress relief and sleep aid" needs of urban people, the R&D team extracted soothing ingredients from natural spices such as lavender and sandalwood to create the "Sleep-Aid Aromatherapy Series", which is paired with an intelligent temperature-controlled aromatherapy device to realize timed and temperature-controlled aroma release. For the young consumer group, it launched the "Guofeng Cultural and Creative Incense Series", integrating traditional landscape and flower-and-bird elements into incense tube design. Each incense product is paired with an exclusive poetry card, turning incense products into cultural and creative products with both practical and cultural value. Once launched, these innovative products quickly occupied the young consumer market with their precise scenario positioning and unique design concepts, promoting the brand's customer structure to expand from the traditional middle-aged and elderly group to all age groups.

Winning the title of "Excellent Innovative Enterprise" is both an honor and a responsibility for Fuzhen. As an industry innovation benchmark, Fuzhen has not stopped at its own development but actively played a leading role: it shared its craftsmanship innovation experience with small and medium-sized enterprises in the industry by holding "Incense Innovation Technology Exchange Meetings"; it opened up part of its R&D laboratory resources to provide technical support for upstream and downstream partners, helping to realize collaborative innovation in the industrial chain. Previously, more than 10 local incense enterprises have transformed their production lines by learning from Fuzhen's craftsmanship standards, achieving dual improvements in product quality and market sales.

In the future, Fuzhen stated that it will take this award as a new starting point and continue to increase R&D investment. It plans to launch the "plant-based degradable incense series" next year to further explore the application of environmentally friendly materials in the incense field. At the same time, it will cooperate with universities to establish an "Incense Innovation R&D Center" to cultivate professional innovative talents and continuously inject innovative momentum into the incense industry. As the person in charge of Fuzhen brand said: "The title of 'Excellent Innovative Enterprise' is not an end, but a driving force for us to move forward. We hope that through continuous innovation, we can inject new vitality into traditional incense culture in modern society and drive the entire industry to develop in a green, diversified and high-value-added direction."